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The goal is to reduce the risk of cancer and cardio-vascular disease,
by encouraging Canadians
to consume at least five servings of vegetables and fruit a day as part
of a healthy diet (as described in Canada's Food Guide to Healthy Eating),
and as part of a healthy lifestyle. The aim of the campaign is not only
to create awareness, but also to change people's eating habits, within
a healthy, active lifestyle.
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only 24% of Canadians eat at least 5 servings of fruit and vegetables
a day;
(AC Neilsen, 2006) |
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52% of Canadians say they know a great deal about the amount of fruits and vegetables they should eat on a daily basis.
(source, Consumer Perspectives on Healthy Eating, Summary of Quantitative Research October 2003) |
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Central to the success of this campaign is the participation and
support of the Heart
and Stroke Foundation of Canada and the Canadian
Cancer Society, who play vital roles in promoting the importance
of vegetables and fruit and healthy eating.
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The Canadian Produce
Marketing Association (CPMA) have a national network of retail
grocers and industry members who play an important role in the implementation
of the public education strategy.
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Public Health practitioners are also involved in the dissemination
of information about the benefits of eating Fruit and Veggies.
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Visit the WHY section to find out more about the benefits of eating more vegetables and fruit!
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