uses a targeted approach to fruit and vegetable consumption with messaging specific to children, teens and adults, both male and female, indicating where each group falls within the existing 5-10 a day message.
The new campaign message and supporting icon will be used in conjunction with the successful
5 to 10 a day brand. The new “My” micro brand is an exciting new tool to drive home the new Canada's Food Guide message while still leveraging the strength of the 5 to 10 a day brand!
Canada's Food Guide is a tool designed to help you make
sensible food choices. Based on your age category and
gender, there is a recommended number of daily servings for
each of the four food groups.
My Food Guide is an interactive tool that will help you personalize the information found in Canada's Food Guide.
By entering personal information, such as age and sex, selecting various items from the four food groups and choosing different types of physical activities, you can create a tool that is customized just for you.
Start building My Food Guide!
It's no surprise that the fruit and vegetables group is first and foremost in the new Canada's Food Guide in terms of daily servings. Rich in vitamins, minerals, antioxidants and fibre, fruit and vegetables are a veritable long-term health insurance policy. Brimming with colour and flavour, most have the added benefit of being low in calories and fat.
Science suggests that fruit and vegetables could:
- reduce your risk of cancer, heart disease, high blood pressure and diabetes
- improve intestinal regularity
- keep your bones strong
- make it easier to maintain a healthy weight
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